Social Media Marketing Dashboard
Content Production Software
PromoRepublic is a social media marketing platform that helps you gain more customers from social networks.
PromoRepublic guides, schedules, and automates effective social media marketing with great content suggestions, templates, tools and more.
With over 100,000 handcrafted templates, ideas and images, ready-to-publish content in over twenty different industries, PromoRepublic provides small businesses with the tools and content to stand out and compete with larger brands. PromoRepublic's Content Library includes pre-written templates for social media posts, special offers, promotions and other tools for communicating with customers.
It's fun, easy-to-use and will improve your social marketing with great content and professional-looking posts!
How to Use PromoRepublic:
Why PromoRepublic? Efficiently Manage Time Spent on Social Media
More businesses (large & small) are taking advantage of social media:
PromoRepublic allows you to quickly & effectively compete with these brands through the following key features:
1. Over 100,000 visuals, handcrafted templates
2. Over 2,500 events/ideas to create your content
3. Ready-to-publish content in over 20 different industries
4. Advanced Graphics Editor to Create Customizable Images & Graphics
5. Personalized content calendar to schedule across multiple social media profiles
6. Performance analytics of each social media post
7. Design capabilities for social media, website, advertisements & more
Social Media Marketing – Types of Content
Your social media marketing plan should include a mix of engaging, promotional, educational and curated content. Take a look at PromoRepublic’s Social Media Marketing Optimal Content Plan below:
What is “engaging” content? Engaging content refers to content or social posts that are designed to produce response actions in the form of clicks, comments and likes from your social audience. These posts are often funny, "National Days" of the year (perhaps “National Chocolate Chip Cookie Day”), motivational quotes, or questions posed for the express purpose of generating action or discussion by your audience.
It’s important to remember that most users spend time on social media for entertainment or social purposes. This is why engaging content should be your primary focus on social media, as opposed to trying to sell your products or services. PromoRepublic’s content library includes hundreds of ready-to-publish, engaging content posts. In addition, new posts are added everyday focusing on holidays, seasons, historical dates, etc.
Promotional content refers to socials posts that advocate for your organization in any way – whether it’s a company service, upcoming event, customer testimonial, company news, etc. Of course, you’d like to share engaging content with your audience, but it’s good to factor in the appropriate mix of promotional content in order to increase brand awareness and work to generate new leads for your organization. After a few fun, entertaining posts, throw in a key service your company offers or a limited-time deal for your social followers.
You want to be careful with the amount of educational content on social media. Again, your audience is there for entertainment, not to learn about your organization. However, once you’ve gained their attention and trust, it doesn’t hurt to provide some level of professional insights and tips to your audience. Consider sharing your latest blog post, or create a live video explaining key findings, recent news, or professional advice. PromoRepublic features the ability to customize educational infographics and use of one of their many ready-to-publish templates.
“Curated” content refers to content created by other people or organizations that you re-share to your audience. Curated content is often educational, interesting articles or infographics that you feel will be useful or interesting to your audience. Since curated content isn’t technically your organization’s content, you want to focus more on creating your own valuable content that others will use as their curated content. The tools provided by PromoRepublic give you the best chance to create valuable, engaging content that will drive clicks and be re-shared. PromoRepublic includes a library of curated content that you can instantly use as well.
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