The use of video in marketing has been growing rapidly over the last couple of years, with the widespread use of powerful mobile phones and multiple video-friendly social channels.
In 2022, 86% of businesses used video as a marketing tool. Since the start of the pandemic, organizations have put more importance on video marketing and rely on it more to convey their message. If you are not already using video of various types in your marketing, now is a good time to get started!
Here are the top five video marketing trends to know for 2022.
Social Media Stories: Uploading videos to social media is a great way to keep visitors engaged using a more personal touch. You can interact with viewers on social media, show off your company/product, or answer questions. Social media stories are a casual way to show off your brand's personality and share information.
Short Videos: Short videos help keep customers engaged if they are short and to the point. Make sure you get the message you want to convey out there but don’t fluff it with filler content. Start the video with something interesting to capture their attention and keep them watching to the end. Tik Tok is one of the most popular emerging social media platforms, exclusively showing short form videos. People are leaning on Tik Tok now because it consists of short videos that keep them entertained. To learn more about why your business should be on Tik Tok, read our blog post here.
User-Generated Content: User-Generated Content (UGC) are videos or other content created by your customers and not by your organization. When people see real people using a product or service, they tend to put more trust in a review, testimonial or case study. People find it more authentic when real customers promote a product, service or company. Take advantage of UGC by encouraging customers to create videos using your product/service and sharing it.
Live-streaming: Live video or Livestreaming has also become popular since the pandemic began. When in-person events were not an option, companies used live videos to connect with their customers. On Facebook, live videos generate six times more interactions and users watch three times longer than regular pre-recorded videos. By embracing live video, you can build engagement with customers.
Silent Video: the days of silent films are coming back, this time in video form. Research has shown that 85% of videos on Facebook are watched without volume. This means that your viewers are more likely to watch your videos without sound. This does not mean you should make videos without sound, but it does mean that your message should be understandable without sounds. Consider using captions on screen and using other props and physical things to signal your message to viewers.
As video marketing continues to grow and evolve, it’s important to stay on top of the trends and incorporate new elements into your marketing strategy. Add video to your website, social media, email, advertising and other outlets to keep customers engaged. Read more tips from Industry Experts on Video Marketing here.
If you have any questions about Video Marketing, contact us today!