Digital Marketing Blog

SEO & AI: Navigating the Age of Intelligent Search

“Marketing Action Guide: 11 Step Monthly Checklist for Digital Marketing Success.”

Email Contact List Segmentation Produces 80% of Email Marketing ROI:

Lead Generation: Drive Sales by Leading People to Your Digital Door

The Importance of a Solid Google Business Profile for Small Businesses

Join us this April 2024 for a series of enriching, educational online webinars, brought to you by the Mid-Hudson SBDC and presented by...

In these unprecedented times successful digital marketing is becoming increasingly important to drive new leads and sales. Right now, our...

As we have discussed in a previous blog article, remarketing ad campaigns can be a very effective type of advertising to help increase...

One specific type of effective digital advertising to be aware of are remarketing ads. With remarketing advertising, you can show digital...

As most organizations will agree, doing business today means doing business online. We are in a digital world and e-business should be a...

By: Alison Donovan and Erin Noble There are 3.5 billion social media users worldwide. They spend an average of 3 hours a day on social...

Whether you are just starting out or have been in business for a long-time branding (and building name recognition) can be a challenge....

When it comes to improving website performance, getting found more in search engines and increasing visitor traffic to your website, the...

According to Statista in 2019, 79% of the population in the United States has a social media profile, which is roughly 247 million...

The days of using phonebooks to find what you need are long gone. We live in a digital world where people search online for everything....

When you think of buying a product do you think of going to a store or buying the product online? Most people will say they are going to...

Website usability is so important when you have a business. Essentially website usability means how user-friendly is your website for the...

What is Social Media Marketing? Social media marketing is using social media platforms to promote your products or services. Social media...

Introduction to Constant Contact’s new LogoMaker We’re excited to introduce you to LogoMaker, Constant Contact’s brand new, free logo...

What is Google Tag Manager? A Guide to GTM Digital marketers need data. Without data digital marketing would not exist. This data comes...