Marketing Educational Videos
Free Marketing Videos
We often record our educational webinars and post them here for your viewing. These include valuable insight, tips and training for your marketing team. We hope you find these useful.
Online Lead Generation
Online Lead Generation (OLG) refers to the process of attracting and capturing potential customers or leads with engaging content and “special offers” via online channels. This involves using digital marketing strategies to identify and engage with individuals who show an interest in a particular product, service, topic, issue or brand.
In this class, we discuss important elements of online lead generation and how these combine to help attract the right type of customers online.
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May 2025
Company Branding
In this class, we will discuss the importance of clear, consistent visual branding for small businesses. Why is your brand image so important to your success and what are the elements of branding that you should be focused on?
One of the most important elements of branding is matching your branding and messaging with your ideal target customers. This will help you position your brand to attract the right people.
May 2025
LinkedIn for Business
We’ll discuss some specific and important features of LinkedIn and discuss how to customize your profile. In addition, we will discuss the best practices for using LinkedIn for networking, sales, and marketing purposes.
What are Keywords & How Do You Choose Them?
This class will help you better understand keywords and how to select and use the best keywords for your organization. We’ll discuss these key topics: defining, selecting and implementing keywords. Common pitfalls to avoid when selecting and adding keywords to your website. We’ll also briefly discuss keyword mapping and what constitutes the penalty-producing practice of keyword stuffing.
November 4, 2021
E-Business for Small & Mid-Sized Businesses (Getting Started Class)
What are the best tools for your online marketing? There are lots of options when it comes to digital marketing and every company has different needs and goals. There is just no one size fits all solution for every organization.
Rather than learning about any particular tool or service, we will show you how the online marketing world works and teach you a 5-step e-business process that works.
November 12, 2020
Drive New Business with Social Media
Social media has changed the marketing and communications game for small businesses and nonprofit organizations. You know it can help to drive new and repeat business for your organization, but how can you do it better? Do you know which social media platform will have the biggest bang for your buck? Do you know what content works the best and how to grow your following?
August 21, 2019
Reaching Your Customers Through Email Marketing
What's the most efficient, effective and affordable way to stay connected with your customers? Email marketing. Among all the digital channels available to your business, email marketing boasts the strongest return on your investment. Join us to learn how email marketing is best used and what email content will resonate most with your audience.​
March 24th, 2020
Reaching Your Customers Through Social Media Marketing
78% of people say that a company's social media posts influence their purchases. With statistics like this there is no time to waste. In this seminar we will help you determine the best way to reach your customers through social media. ​
April 7th, 2020
E-Commerce 101: What to know about selling online & tips to getting it right
Virtually everyone has become comfortable buying products and services online. Whether that is purchasing everyday products, clothing, booking reservations or buying various services. So, is e-commerce something your business should pursue? What do you need to know about e-commerce tools and learn some tips to get e-commerce right?​
November 5th, 2024
How to Win
with Email Marketing
Unlock the power of email marketing to grow your business. Learn digital strategy foundations, website essentials, and the impact of reviews. Master email campaigns, integrate social media, and drive engagement. Walk away with practical skills to design captivating emails, expand your reach, encourage action, and measure your success.
March 5, 2025
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Growing Your
Subscriber Base
Growing your subscriber list is critical for increasing your audience and encouraging people to buy from you. This webinar will show you how you can grow your list by offering helpful, useful information as well as utilizing a lead generation technique relying on lead magnets to convert visitors to subscribers.
April 30, 2025
