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Local Search Engine Optimization (SEO)
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What is Local Search Engine Optimization (SEO)?

Local SEO (Search Engine Optimization) is the process of optimizing your website and online presence to increase your visibility in local search results. It involves a set of techniques and strategies to improve your website’s ranking in search engine results pages (SERPs) for location-specific searches. 

Why is Local SEO Important for Businesses? 

In today's digital age, local SEO is a critical component for businesses looking to reach their target audience in their local area. Local SEO helps businesses to: 

  • Reach a Local Audience: By optimizing your website for local SEO, you increase your visibility to potential customers in your local area searching for your products or services. This increases the chances of them finding and choosing your business over your competitors. 

  • Increase Online Visibility: Local SEO helps to improve your online visibility by appearing higher in local search results. This can lead to increased visitors to your website, which can result in more name recognition, leads and sales.

  • Improve Reputation: Positive online reviews and ratings are critical for building trust and credibility with your target audience. By optimizing your local SEO, you can improve your online reputation, leading to more customers choosing your business. 

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How Does Local SEO Work and what does this involve?


Local SEO includes a wide range of activities, many of which are quite different from non-local search engine optimization strategies and best practices. These local SEO activities can include:


  1. Website localization: By understanding your business goals, target audience, and the local nuances of your target markets, we ensure your website content reflects the local culture and preferences of your target audience.  

  2. Local content creation: We create engaging, informative, and locally focused content that resonates with your target audience in a variety of formats, including blog posts, social posts, emails, graphics, images and more, to reach your target audience on the platforms they frequent. We also maintain accuracy of public information such as locations, contact information, store hours, etc.  

  3. ​Local link building: involves outreach and engagement with the local community to help improve Local SEO performance. Local links can come from many different outlets including guest posting, link building, and local business directory submissions. Building relationships with local businesses and websites helps ensure that your business is well-connected within your local community. 

  4. Establishing, managing local directories: This includes the creation, verification, and management of local listings on 100+ directories, including Google My Business, Apple, Bing, Yelp, and many others. Creating and optimizing your business listings with accurate and up-to-date information helps ensure that your customers can easily find your business when searching online and find information that is accurate.  

  5. Google Business Profile setup, management: Claiming and optimizing your Google My Business listing is an important part of ensuring accurate information in Google searches.  

  6. Google Business Profile Posts management: Google Business Profile Posts includes the creation, scheduling, and optimization of Google Business Profile Posts that are tailored to your business goals, target audience, and local community.  

  7. Solicitation, management of Google (and other) Reviews: Managing and responding to online reviews, maintaining accurate business information, and ensuring your online reputation is an important part of local SEO performance.

  8. Monitoring local search rankings: We can track local search rankings, identify changes in your rankings over time, and analyze your competitors' rankings. We also provide regular reports and updates on your search engine rankings, giving you a comprehensive view of your local SEO performance and progress. 

  9. Local Keyword research: Identifying relevant and location-specific keywords that potential customers are using to search for products or services in your local area.


​While there are many components of local SEO, even a modest amount of coordinated strategy will result in an effective local SEO strategy tailored to your business's unique needs. We utilize industry best practices to ensure the delivery of measurable, meaningful results for your business. 


Contact us today to learn more about local SEO and how we might help you reach your goals.

Learn about Google Analytics to help analyze and improve your local SEO. 

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