Dark Social: What is it? And what to do about it.
What is Dark Social? It sounds like something bad or sinister. It could be the title of a horror movie, but the reality is less threatening. Dark social is actually a good thing. Dark social is social media-generated traffic on your website that is unable to be tracked. Dark social-generated traffic is the large number of direct visitors to a certain web page, that you have no idea where they came from. For example, here is the specific URL for our video marketing blog of Dec