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SMS Marketing

SMS (Text) Marketing Services for Small Business

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Do you need SMS marketing as a part of your game plan? 

SMS (short message services), or text, marketing can be a cost-effective way for organizations of various types to communicate in real time. You most likely are used to getting emails from various companies promoting a sale or their products. Or scrolling though social media and seeing various types of advertisements. Now, companies are sending SMS (text) messages as another avenue to reach their desired audiences.

As a result, SMS marketing may be something your organization should consider adding as a component of your marketing/communications plan.

SMS Marketing That Gets Read. And Gets Results.

 

Text message marketing is one of the fastest, most effective ways to reach your audience. When done right, SMS delivers immediate visibility, high engagement, and measurable ROI — all from a device your customers check constantly.

 

Why SMS Marketing Works

  • Unmatched visibility: Text messages have extremely high open rates, often within minutes of delivery.

  • Real-time communication: Perfect for flash sales, appointment reminders, event updates, and limited-time offers.

  • Direct and personal: SMS feels one-to-one, not mass marketing.

  • Simple and powerful: Short messages with a clear link or call-to-action drive quick decisions.

  • Integrated strategy: SMS works best when paired with email, social media, and automation campaigns.

 

Smart Ways to Use SMS

  • Promotions and exclusive VIP offers

  • Appointment confirmations and reminders

  • Event alerts and last-minute updates

  • Limited-time discounts or product launches

  • Customer follow-ups and feedback requests

  • Abandoned cart reminders for eCommerce

 

When timing matters, SMS wins.

 

Best Practices for Success

 

We don’t just send texts — we build compliant, strategic campaigns that protect your brand and maximize engagement.

  1. Permission First: We help you grow your list the right way with proper opt-ins and compliant disclosures.

  2. Keep It Short and Clear: Every message has one goal and one strong call to action.

  3. Send at the Right Time: We schedule messages during appropriate hours and avoid over-messaging.

  4. Segment Your Audience: Not every contact should get every message. Targeted texts perform better.

  5. Track and Optimize: We monitor delivery rates, clicks, opt-outs, and conversions to continually improve performance.

 

SMS + Automation = Growth

 

Combined with automation, SMS becomes even more powerful — welcome sequences, lead nurturing, service reminders, and promotional workflows that run automatically in the background.

If you want faster engagement, stronger response rates, and a smarter communication strategy, SMS marketing should be part of your digital mix.

Learn about Constant Contact's SMS (text) Marketing Capabilities

Want to Learn More or Get Started using Constant Contact Today?

Have any questions, please feel free to contact us. We're happy to answer any questions or help you get started with email marketing.

Additional Resources:

What Customers Have Said​

“Erik conducted a Web Marketing Strategy Audit for CAPTAIN Youth and Family Services that has transformed the way we communicate with existing and potential donors and volunteers. He conducted a comprehensive audit of all of our current online marketing tools followed by a thorough, honest and insightful analysis of those tools. The report he presented was easy to read and understand. Most importantly, the recommendations he put forth were immediately actionable and ultimately led to increased donations following our first email marketing campaign. I would highly recommend Erik for his attention to detail and customer service which was unfailing.”

 

Susan Malinowski Catroppa, Executive Director

Captain Youth and Family Services

(Non-Profit Community Services Organization, Clifton Park, NY)

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