Email Marketing Services for Small Business

At Endorphin Digital Marketing, we offer creative email marketing services, as well as the training and implementation of email marketing software. Here are a couple email marketing tips and insights:
 
E-Newsletters
An e-newsletter is a regularly scheduled email (perhaps weekly or monthly) sent to your contact list with industry tips/insights, articles, company promotions, and upcoming event information. Sending monthly email newsletters to past customers, current customers and prospects improves your communications. This helps to keep your name in front of potential customers, to provide assistance and information to help potential customers, and to remind people of exactly what you do. 
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Segmentation​​
Email segmentation refers to the process of separating contacts into similar groups based on certain criteria. Rather than sending all of your contacts the same e-mail, divide them into groups based on certain characteristics such as demographics, interests or buying habits. Send each group an email customized with specific information, targeted offers, key findings or trends associated with your industry products or services.
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Automatic Emails (also referred to as Autoresponders)​​
Event-driven automated emails have significantly higher open rates than do typical, email newsletters. Automatic emails, often referred to as autoresponders, are typically tied to a certain event, like a purchase on your website.
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Automatic emails can be either one-off emails or a series of automated emails. One-off emails are typically “thank you” emails which include contact information, a video or two and links to other relevant information. Be sure to include some type of special offer.
 
A series of emails (an autoresponder series) is a series of pre-written emails sent to people over a predetermined timeframe, sharing a similar theme throughout the series. Learn more about where and how to use autoresponder series in this blog article.