Digital Marketing Blog

The days of using phonebooks to find what you need are long gone. We live in a digital world where people search online for everything. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. Since that’s the way of the world today, you should be sure that your business website stands out from the competition. An attractive business website is important because your website is often

Now that we are into the new year, have you set out your business goals? Have you created your sales targets and financial projections for 2018? As is well-documented, we are much more likely to reach our goals if we simply write them down. With the act of committing pen to paper and writing down specific goals, we dramatically increase the likelihood of meeting our goals, whatever they may be. What are Financial Projections? Financial Projections are a model which shows the

LESA is a nationwide, professional association of certified expert speakers in digital marketing Albany, NY, July 13, 2017 – Erik Bunaes of Endorphin Advisors LLC has been named a member and Authorized Presenter of the Local Expert Speakers Association (LESA). This membership position provides Endorphin Advisors an exclusive territory in Upstate New York covering the Capital Region, Tech Valley and a large portion of Northeastern New York State. LESA is a nationwide, professi

If you own a business-to-business services company, getting in front of the decision maker can be a tough proposition. IT services, payroll, commercial insurance, distributors and many other businesses need to sell to the top executives in a company to make the sale. However, their time is valuable, and they generally can see right through sales pitches. It is important to use the right approach to make your business stand out. LinkedIn Survey of Business Executives Frog Dog

John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker, who ran a successful department store in the 19th century, may have been singing a different tune if he were alive today. From Wanamaker’s time until recently, marketing performance was largely educated guesswork. You could survey customers about how they found your business or track advertising budget and revenue, but largely businesses were flyi

Does your Restaurant Promote Events as a Way to Draw in Crowds? If you answered "yes," your business should be on social media (big surprise!). Yes, social media can help build the exposure to draw attention - and people - to your events, but just how do you become successful in creating that exposure? Here are 5 tips for online restaurant event marketing: 1. Create a Highlight Reel from Prior Events Use video to share the energy and excitement of live events. Great visuals a

Start 2017 right with new Discoverability & Website Package. Get a brand new website and SinglePlatform for your eating establishment, and you'll benefit from: 1) Accurate and Enhanced Web Listings: Menus/services, specials, photos, announcements will be easy for new customers to find everywhere 2) Mobile Web Friendly: Your website will be 100% mobile friendly. Mobile search for restaurants has surpassed desktop and you will be ready to take advantage of people searching on t

We’ve all heard of the saying “work smart, not hard”. But when it comes to managing your entire organization, how does your company work? Many small businesses have decided to “work smart” by capitalizing on their current business relationships and better managing their sales, projects and billing by making an investment in an integrated CRM (Customer Relationship Management) system. Once considered a luxury reserved for large enterprises, CRM software has become a critical

Content marketing should be part of your organization's digital marketing strategy. Learn how sharing curated and original content can help your organization achieve success. What's the best part? It allows smaller organizations to be just as competitive as larger organizations. What do we mean by that? Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. We hope you enjoy our video on content marketing below: Click here to do

Landing pages are an essential element to a comprehensive web marketing strategy. They help build your sales funnel by allowing potential buyers and interested parties to identify themselves from action taken on a landing page. Backing up, anyone looking into their analytics will know that landing pages are where visitors most frequently enter your website. This is most often because you are directing them to these pages with links posted via social media or in blog posts, an