Digital Marketing Blog

Whenever I teach a class about digital marketing or social media marketing, I almost always get some version of the same question: Which social media platform should I focus on for my business? As with any marketing strategy, we have to clearly understand our ideal target customer. Once we know exactly who we wish to target as customers, we can look at matching a platform’s core users with our marketing goals and campaigns. The "best" platform isn't always the biggest; it's t