Digital Marketing Blog

The 4 Best Types of Content for Social Media and How to Balance Them

Getting the most out of the content you produce for social media, means mixing in several different types of content. But what’s the right recipe for the best return on your time and efforts? First off, let’s be sure we’re on the same page. What are the 4 powerful content-drivers of social media: Engaging Content Promotional Content Educational Content Curated Content Let’s define these in a little more detail: Engaging Content Engaging content refers to content or social pos

Endorphin Digital Marketing

Dark Social: What is it? And what to do about it.

What is Dark Social? It sounds like something bad or sinister. It could be the title of a horror movie, but the reality is less threatening. Dark social is actually a good thing. Dark social is social media-generated traffic on your website that is unable to be tracked. Dark social-generated traffic is the large number of direct visitors to a certain web page, that you have no idea where they came from. For example, here is the specific URL for our video marketing blog of Dec

Endorphin Digital Marketing

New Business Marketing Checklist: 6 Things To Do Before You Open

You’ve finally gone out on your own and opened your new business. The privilege of being your own boss brings with it independence and the chance to realize your dreams. But it will mean endless juggling of priorities as you work to grow your business and its bottom line. No matter what type of business you have; service, retail, or business to business, a digital marketing strategy should be a priority. You’ll need to attract new clients, and having an established presence o

Endorphin Digital Marketing

Build Brand Reputation Using Content Marketing (Video)

Content marketing should be part of your organization's digital marketing strategy. Learn how sharing curated and original content can help your organization achieve success. What's the best part? It allows smaller organizations to be just as competitive as larger organizations. What do we mean by that? Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. We hope you enjoy our video on content marketing below: Click here to do

Endorphin Digital Marketing

Win the Content Struggle by Using Curation

If there is anything we know, it’s that people love using their gadgets. Whether it’s endless scrolling through Facebook and Twitter feeds, Buzzfeed black holes, or the thousands of blogs covering virtually every possible topic under the sun – everyone is looking to learn, communicate and be entertained at all hours of every day! So the question is, how can we use this fact to build our brand and expand our web presence? A strategy that is quickly gaining popularity is known

Endorphin Digital Marketing

Why Use a Social Media Management Dashboard?

Social media marketing can be a time consuming, complicated element of digital marketing and business development. It takes time to log in to individual networks, write and post updates, develop campaigns and manage and build your community. Once you are up and running on social media, you must then actually engage with and leverage your network to develop new business. It’s this time investment and proficiency in technology that turns people off of social, or more often, is

Endorphin Digital Marketing

Creating Good Content and Using It

Last month, we tackled a growing problem for b-to-b on social media. The simplified problem is there is so much content on social media that social networks have begun to decide for people what they want to see. You can’t blame social media companies. Now that they are publicly-traded companies, they do what they have to do to monetize user base for shareholders. For the moment, that means selling advertising to businesses looking to reach their audience on these platforms. T

Endorphin Digital Marketing

Content Inspiration from an Unlikely Place: FAQS

We know; the FAQS page? Typically one of the more “boring” pages on a website, the FAQs page can provide some great ideas for content. This content can come in the form of blog articles, interesting and engagement focused posts for social media, and even larger content offerings like eBooks and Whitepapers. It’s important to use different types of content in your program as each serves a different purpose in educating the marketplace and qualifying potential clients. Kill Two

Endorphin Digital Marketing

Creating a Content Calendar: 5 Things to Look at for the New Year

Developing a content calendar may seem like a simple task. You have a bi-weekly or maybe monthly newsletter, blog articles a few times a month, some social posts and you’re good right? But how do you know if you’re reaching your audience at the right time? What about Christmas season and the release of that new product in Q4? How about that huge conference in June? What type’s of campaigns are we running this year? And how am I going to bring in revenue through the content we

Endorphin Digital Marketing

Endorphin Advisors LLC Selected as a Constant Contact Authorized Local Expert

Albany-based marketing expert to help small businesses and nonprofits apply the power of online marketing to grow their organizations ALBANY, NY — May 25, 2012 – Erik Bunaes, President, Endorphin Advisors LLC has been selected as an Authorized Local Expert by Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. As an Authorized Local Expert, Endorphin Advisors LLC will offer training seminars on best practices in on