In this technical marketing position, the Digital Marketing Specialist (DMS) will be responsible for a variety of marketing initiatives and projects, for existing clients, new clients and our own marketing. These will include:

 

1. Work related to existing and new client accounts

2. Create, manage Google digital ad campaigns

3. Creating, updating, managing websites in multiple platforms

4. Assist in development of a variety of marketing resources, light graphic design

5. Assist in creation of a range of client marketing content on variety of business topics

6. Content distribution on websites, blogs, online properties and social media

7. Website design and editing/updating of website content

8. Developing and managing performance analytics reports

 

The DMS will be exposed to a full range of work we perform. This is an opportunity to join a growing strategic, digital marketing firm and learn from experienced consultants. This is a demanding, fast-paced position where success is judged strictly by performance and the quality of your work. This position has less client engagement than the Account Manager role.

 

There is a lot of creative work involved and deadlines must be met. We adhere to the highest codes of transparency, ethics and integrity.

 

Technical Marketing Skills:

 

These skills are not necessarily required to be considered for position; however, the development of proficient capabilities will be essential for continued success in this position. On the job training and support will be provided in these areas:

 

1. Email marketing platforms (e.g. Constant Contact, MailChimp)

2. Website/blog platforms, including WordPress and Wix

3. Working knowledge (use and building) social media tools (LinkedIn, Facebook, Instagram, X/Twitter, Tik Tok, Pinterest, YouTube, etc.)

4. Google Analytics usage, performance analysis/interpretation, reports

5. Digital Advertising – creative and technical work, mainly Google ad campaigns

6. Basic HTML experience or knowledge

7. Miscellaneous web-based tools, e.g. file sharing, online calendars, etc.

 

What You Know & About You:

 

1. College Degree preferred, but not required, in related field (e.g. marketing, business, communications, entrepreneurial studies, or liberal arts)

2. Desire to learn and build knowledge of marketing strategy and marketing technology, with particular emphasis on digital advertising and website platforms

3. Desire, capability and interest to learn about businesses in range of industries

4. Strong communication skills, both verbal and written

5. Detail oriented

6. Critical thinking skills

7. Ability to think and work independently, with a self-starter mentality

8. Proficient with Microsoft suite of products.

 

Compensation:

 

This is a position which will start at a salary level, based on your skills and qualifications. Your compensation will be based purely on performance.