Frequently Asked Questions (FAQs)
Frequently Asked Questions About Digital Marketing
Who is Endorphin Digital Marketing?
Endorphin Digital Marketing is a unique, award-winning digital marketing firm with highly-specialized digital marketing skills. We focus on developing, implementing and managing marketing strategies and all the digital components of these strategies. Our clients tend to be growing organizations in financial services, distribution and high-tech industries. Check out our video for more about why we do what we do.
We began our journey in 2005 in San Francisco, CA and relocated to the Albany, NY area in 2011. Currently, we are based in the Troy Innovation Garage in historic downtown Troy, NY.
How does Endorphin Digital Marketing help businesses achieve revenue growth?
We focus on business development and marketing strategies, by focusing on questions such as: “Where do you want to be in 3 or 5 years?,” “What resources are required to achieve your vision for the next 3 or 5 years?” And, “Who are your target customers and how will you build brand awareness with those customers.” “What is your marketing strategy to develop prospects into customers?” and “What are the sales, revenue, expense and capital projections for the next 3-5 years?” Once we start digging down to the core vision and goals of the business (and the business owner or management), we start to uncover the true, core strengths which are what will help it survive and prosper. Then we see how and where we might provide value. If there is a good match here, then we have a basis for conversation.
What does Endorphin Digital Marketing do for its clients?
As our original tagline said, we “help businesses take big, bold steps.” By this we mean that we help businesses that want to expand, or who are struggling to generate increasing revenues, by developing, implementing and managing innovative, effective marketing strategies to help them achieve just that. Perhaps more importantly, we help business owners and executives get out of their own day-to-day routines and help them really think about their business and where they want to take it. In the past, we've been told that the time our clients spend with us is the best part of their day.
What are the core competencies and skills of Endorphin Digital Marketing?
We are strategic thinkers and creative marketers. We believe that any organization will do well when it has strong, cooperative, unique trading relationships with its customers and partners. That is where we start building up a strategy - for the business itself and for the specific marketing strategy. We like to understand a business through the eyes of its owners and management. In this respect, I guess we have a great deal of empathy, which enables us to understand people, and their needs and goals. Empathy is very important because it helps to understand people, from both a client relationship perspective as well as a customer perspective.
What is Marketing Technology (MarTech)?
According to Marketing Technology Insights, “Marketing technology is the set of tools and platforms that marketing and sales organizations need to effectively accomplish their roles. Depending on the organization, marketing or IT, or jointly might be responsible for these tools. Some of these tools are large enterprise services, and others are small, software-as-a-service decisions. The actual tools that comprise marketing technology are both niche and abundant. The entire marketing technology realm has thousands of organizations and products that provide marketing technology solutions.”
Another way to define Marketing Technology, paraphrased from MarTech Today, is: Marketing Technology is the blending of marketing and technology, especially applying to major initiatives, efforts and tools harnessing technology to achieve marketing goals and objectives."
Marketing Technology is one of the core strengths of Endorphin Advisors, from our skills, experience, knowledge as well as our strong relationships with MarTech partners. See MarTech tools we like.
Does Endorphin Digital Marketing specialize in any particular industries?
Each of our partners has different experiences that contribute to a wide range of experiences, viewpoints and ideas for how businesses can be run. We do, as a firm, tend to focus on professional services and technology businesses although our marketing technology products are industry agnostic and are appropriate in any industry category.
What type of help are businesses generally looking for when they engage Endorphin Digital Marketing?
There are several situations in which we can be helpful. First, the Internet is providing tremendous opportunities for companies to increase their brand awareness, engage with customers and to drive new sales. However, for many organizations, taking advantage of these opportunities provides a challenge. This is an area in which we have been successful as we are knowledgeable about creating strategies using a variety of marketing technologies, and we enjoy working with a wide range of new marketing technologies.
Another area is in helping companies prepare themselves to be sold. Endorphin Advisors enjoyed the M&A environment prior to the 2008-2009 credit crunch, where we helped companies prepare for sale. Once the firms were truly ready to be sold, at a desirable valuation, their M&A specialist took over and sold the businesses. (Endorphin Advisors does not get involved in the deal activities of M&A specialists, investment bankers or business brokers. We are partners with these individuals and firms in preparing their clients to be sold). Additionally, we often help businesses develop, implement and manage business development and marketing strategies to drive more sales, build partnerships and alliances, and increase their operating capacity and capabilities to handle increased sales.
Tell us more about how else Endorphin Digital Marketing has helped its clients?
We have helped clients negotiate and win significant partnership deals, including vendor relationships, distribution relationships, representative relationships, etc. We have also helped strategize and negotiate significant financing arrangements on several occasions from a variety of financing sources, including vendors, investors, banks and financing firms. As our name indicates, we are professional business advisors and we advise clients on business development deals and partnerships which have resulted in significant financing, distribution and orders worth millions of dollars.
The company name is unique. What is the significance of the name Endorphin Digital Marketing?
Well, we very deliberately named our firm Endorphin Digital Marketing. As you know, the release of endorphins causes people to feel confident, relaxed, focused, and energetic. Endorphins also create a sense of clarity, purpose, peace, and of can cause people to have a vision of the future and the determination to get there. Here at Endorphin Digital Marketing, we strive to bring that same sense of confidence, clarity, energy, focus and purpose to our clients, so they can envision the future, see a clear path to it and block out all obstacles and distractions standing in the way. Additionally, we are strategic business advisors rather than consultants. In our view, we are long term partners with our clients, providing a range of services which are valuable in all segments of an organization’s lifecycle, and we have a vested interest in seeing our clients succeed.
When a business comes to you and says they need help growing, what is your approach and what services do you provide to such a client?
Our approach always starts with the goals of a business. What is the vision of the business owner? Where would they like to see the business in the next five years or so? From this vision, we help clarify strategic direction and initiatives. We also look at the resources needed – from capital to talent to strategic partners – and the financial model of the business. What needs and opportunities do we see and how will we secure necessary resources? Then we look at the marketing model of the business. Who are the customers and what are the products or services on offer? What is the competitive situation, and barriers to entry in the market place? These are the kinds of things we think about with our clients, and then we roll up our sleeves and get to work doing what needs to be done.
Tell us about your web marketing capabilities and services?
We have the specialized expertise and resources to develop, implement and manage all elements of full-scale, creative web marketing strategies and campaigns. From web marketing strategy to content development to inbound marketing to search engine optimization (SEO). We build the tools, write the content and analyze and interpret the results. Our expanded team here at Endorphin Advisors can do what it takes to make digital marketing work for you.
Tell us a bit about your website design and development capabilities and experience
We work with all our clients to maintain their websites, since a website is such a critical and central piece of any firm's marketing strategy. We also build new websites for organizations and can develop websites on a wide range of platforms, from basic all-in-one systems, industry-focused platforms and more sophisticated platforms. Our development team has worked on a wide range of website projects and we offer top notch search engine optimization (SEO) services to help your website get found in search results.
We also offer graphic design along with identity and branding projects.
In addition to marketing and business planning and advisory services, you have worked in the M&A (mergers and acquisitions) industry. Tell us about what you do in that arena.
Well, in fact, that is largely where Endorphin Digital Marketing began. With the credit crunch of 2008-2009, much of the M&A activity ground to a halt. Today, with a better economy, we are seeing some signs of life in this area. In any event, on the sell side, we are experienced at helping companies prepare to sell themselves. We have a proven process of helping business owners ask and answer all the difficult financial, operating, business, legal, tax and personal issues involved in selling a business. On the buy-side, we have helped new owners of small businesses take control of new businesses and helped provide strategic planning as well as business development and marketing assistance to new management teams.
Marketing a business on the web requires a whole bunch of tools, how does Endorphin Digital Marketing keep on top of it all?
We help by simplifying the process of web marketing with tools and strategies that are effective and proven to work. Plus, we can provide management for the full web marketing function for clients, which really simplifies everything as we do all the down and dirty work, and just report back on what we are doing and what results we are experiencing.
How does Endorphin Digital Marketing stay on top of the latest and most effective marketing tools, strategies and innovations?
We have a great team of experienced individuals and business partners. Plus, we have a strong and clear passion for our work and a belief in continuous education. Many of our technology partners offer certification and education programs, and they all provide training on their tools. Our whole team takes advantage of these offerings and undergoes constant training and exposure to the newest products, tools and features of these platforms. Because of our longevity, we have developed solid relationships with many of the best marketing technology companies on the planet. For example, we are the only Constant Contact Accredited Solution Provider that has been offering local training classes in northeast New York since 2012. We are also partners with such leading companies as Keap (formerly Infusionsoft), offering sales and marketing automation and CRM), PromoRepublic (social media content marketing dashboard), Hootsuite (social media dashboards) and more.
What is Smart Client Management?
Keap, formerly Infusionsoft, has launched in 2019 the industry’s first smart client management solutions built specifically for small businesses in the home, personal and professional service industries. Watch video here.
Keap’s online tools help small businesses wow clients by making it simple to book appointment times, view or accept personalized quotes, and pay online invoices in seconds with a one-click “pay now” button. Customizable, automated reminders and updates help small businesses and their clients stay informed every step of the way.
For 17+ years Infusionsoft has led the market as the pioneer of customer relationship management (CRM) and marketing automation solutions for small businesses. The company serves 200,000+ users.
What is Keap and who is it for?
Keap is designed for small service providers like consulting firms, contractors, interior design, home repair, distributors and fitness companies. Basically, any small business that needs a single resource for client management, email marketing, appointment setting, billing, payment, quoting and of course basic CRM functionalities like lead and pipeline/opportunity management. Learn more about Keap and watch a recorded video demo.
Endorphin Digital Marketing offers a range of services, including business planning and business plans, marketing strategy, inbound and content marketing, marketing technology and financial projections and forecasting. How do all these services tie in together and how do you offer all these services?
We are professional business advisors and as a team have the skills and experience to provide clients with the type of high level, executive expertise required to successfully run a profitable, growing business. We aim to provide our clients with the support and knowledge and, when needed, the guidance, to help make good decisions about running a business.
How does Endorphin Digital Marketing price its services?
We price our services in several different ways in order to offer our clients services that best fit their needs and budget. This includes hourly rates, project fees or monthly retainers. It all depends on the preferences and budgets of our clients and the type of service we are providing. It is important to note that we price our services to make them as easy as possible to utilize. Also there are ways to minimize costs, particularly when factoring in time and, for example, how much of a project we are doing versus how much a client is doing. Also, in many cases, we are working with clients that are start-ups, turn-arounds or are just not satisfied with where they are today. These types of clients may have serious cash flow challenges but are also likely the type of client we can and will help. We take a hard look at every situation and try to come up with ways to help.
What is the company's Accessibility Statement?
Endorphin Advisors LLC is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone, and applying the relevant accessibility standards.
Measures to support accessibility
Endorphin Advisors LLC takes the following measures to ensure accessibility of Company website:
Include accessibility throughout our internal policies.
Assign clear accessibility targets and responsibilities.
The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. Company website is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.
We welcome your feedback on the accessibility of Company website. Please let us know if you encounter accessibility barriers on Company website:
Visitor address: 24 Fourth St., Troy, NY 12180
Postal address: P. O. Box 11347, Albany, NY 12211-0347
We try to respond to feedback within 3 business days.
Limitations and alternatives
Despite our best efforts to ensure accessibility of Company website, there may be some limitations. Below is a description of known limitations, and potential solutions. Please contact us if you observe an issue not listed below.
Known limitations for Company website:
We monitor user comments and typically repair issues within 3 business days. Please contact us at firstname.lastname@example.org if you encounter an issue.
Endorphin Advisors LLC assessed the accessibility of Company website by the following approaches:
Formal approval of this accessibility statement
This Accessibility Statement is approved by:
Endorphin Advisors LLC
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