How to Use Monthly Email Newsletters to Test Offers & Segment Your List

Email newsletters aren’t just for announcements—they can be powerful tools for uncovering what your audience truly cares about. We’ve developed a monthly workflow that turns every email newsletter into a focused, mini marketing experiment.

Each month, we will send an email newsletter featuring one, or more, special offer or topic. This isn’t just a promotion, it’s a test. Based on clicks, conversions, and other engagement metrics, we can identify who is interested in what offer/content and automatically sort them into targeted, homogenous email lists using segmentation tools like those in Constant Contact. 

Email List Segmentation Process 

The process begins with a monthly planning call/meeting where we decide what we want to test. Then, we create the newsletter with a clear call to action and track every interaction—clicks, form submissions, and offer claims. 

Next comes the magic: segmentation. Anyone who engages with the offer gets added to a new contact list specifically tailored to that interest. Now we have a list of customers/contacts who have shown an interest in something specific. This could be a specific product or service we offer, a discount on a product/service, an offer for a demo/consultation/analysis, etc. It could also be a group of customers/contacts with specific demographics (age, gender, home location, income levels, marriage status, etc.). The possibilities for testing and segmenting is almost endless! 

Next Steps: Send Targeted, Automated Communications 

Once we have a targeted, homogenous contact list, we can use that to send highly customized email content to this audience. These messages (or sequences of messages) can be fully automated, too, which saves you time and money!  

Remember, research shows that the more relevant, more personalized, more focused the messaging, the more likely your audience will convert to paying customers over time. Plus, by definition, we are not sending spam to customers, because the content is focused on their interests based on their actions. 

Earn 100% ROI of Email Marketing with List Segmentation & Automation 

The Direct Marketing Association has published research showing that 77% of the ROI of email marketing comes from segmented, targeted, and triggered campaigns. 

By using the automatic email segmentation strategy of “click” segmentation, combined with automated emails, you are now taking advantage of the other 77% of email marketing ROI that you are missing by only sending a monthly email newsletter.  

This means your email marketing ROI has improved by almost 3X and your lead generation and sales will improve from what they are today!  

Let your newsletters do more than inform—let them transform your marketing. 

Want to get the full 100% ROI of email marketing by using automatic list segmentation and email automation? Contact us today to discuss your email marketing strategy. 

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