SMS (Text) Marketing Services for Small Business
Do you need SMS marketing as a part of your game plan?
SMS (short message services), or text, marketing has gained popularity as a cost-effective way for organizations of various types to communicate in real time. You most likely are used to getting emails from various companies promoting a sale or their products. Or scrolling though social media and seeing various types of advertisements. Now, companies are sending SMS (text) messages as another avenue to reach their desired audiences.
As a result, SMS marketing may be something your organization should consider adding as a component of your marketing/communications plan.
At Endorphin Digital Marketing, we offer creative email marketing services, as well as the training and implementation of email marketing software. Here are a couple email marketing tips and insights:
An e-newsletter is a regularly scheduled email (perhaps weekly or monthly) sent to your contact list with industry tips/insights, articles, company promotions, and upcoming event information. Sending monthly email newsletters to past customers, current customers and prospects improves your communications. This helps to keep your name in front of potential customers, to provide assistance and information to help potential customers, and to remind people of exactly what you do.
Email segmentation refers to the process of separating contacts into similar groups based on certain criteria. Rather than sending all of your contacts the same e-mail, divide them into groups based on certain characteristics such as demographics, interests or buying habits. Send each group an email customized with specific information, targeted offers, key findings or trends associated with your industry products or services.
Automatic Emails (also referred to as Autoresponders)
Event-driven automated emails have significantly higher open rates than do typical, email newsletters. Automatic emails, often referred to as autoresponders, are typically tied to a certain event, like a purchase on your website.
Automatic emails can be either one-off emails or a series of automated emails. One-off emails are typically “thank you” emails which include contact information, a video or two and links to other relevant information. Be sure to include some type of special offer.
A series of emails (an autoresponder series) is a series of pre-written emails sent to people over a predetermined timeframe, sharing a similar theme throughout the series. Learn more about where and how to use autoresponder series in this blog article.
A/B Testing, also known as split-testing, is the process of sending and comparing two or more versions of an email campaign to discover which one performs better. First, you compare the two email campaigns by creating two variants (A & B) of your email, then send each of these variants to a sample portion of your email list at the same time. The variant that receives the higher conversion rate (whether that is measured by open rate or click through, or some other metric), is the winning email campaign that you send to the remaining contacts on your email list.
If carried out correctly and consistently, A/B Testing can have a substantial, positive impact on your business. By regularly running these types of tests, you learn more about your audience and what interests them. The more you utilize A/B Testing, the more successful your next email campaign will be.
Have any questions, please feel free to contact us. We're happy to answer any questions or help you get started with email marketing.