Sometimes marketing can be a challenge for engineering-based firms focused on the design and development of new software technology. Designers and developers spend their days working on a computer and not getting in front of potential new customers. With this in mind, we have developed a concise marketing checklist designed expressly for Software Designers, Software Developers and Software Development Companies.
This checklist assumes that your Software Development Company has been in business for a year or more and is not just starting out. This means you have many happy clients, you are making money, you have a website. We are also assuming that you are either looking to expand the business and make more money or perhaps you have some new competitors in your market. Either way, you are looking to add to your marketing engine to rev up your sales and bottom line.
If that’s the case, this Marketing Checklist for Software Designers, Software Developers and Software Development Companies is for you. We’ll walk you through a basic process to examine (or re-examine) some critical elements of your marketing, and help you discover some important areas and ideas where your marketing might be improved.
Here we go: