New E-Book Released June 17, 2025, “Marketing Action Guide: 11 Step Monthly Checklist for Digital Marketing Success.”

News Release: June 17, 2025

New E-Book Released, “Marketing Action Guide: 11 Step Monthly Checklist for Digital Marketing Success.”

This free download gives you a clear, repeatable process to stay on track and grow your business online. Download it for free here.

This ebook is designed to guide small and medium sized business owners and marketers through an actionable monthly marketing checklist. By consistently following the outlined tasks, you can optimize your marketing strategy, increase brand visibility, engage with your audience, and improve conversion rates.

The steps provided help ensure your digital presence remains strong and adaptable in an ever-changing market. This ebook simplifies marketing tasks by breaking them down into manageable, bite-sized activities, enabling you to achieve sustainable growth.

Monthly Marketing Checklist – 11 Steps

1. Review Google Analytics data

2. Review digital advertising performance data

3. Write and post monthly blog article

4. Create at least one video per week

5. Create monthly social media posts

6. Review and respond on social posts

7. Monthly email newsletter (to all contacts)

8. Targeted email newsletter (to customers)

9. Targeted email newsletter (to prospects)

10. Maintain, update website

11. Create new lead magnet / special offer

The Process: How does Digital Marketing work with your Sales Process / Funnel?

Most business owners are familiar with the concept of the sales funnel. For those who are not familiar, we include a sample sales funnel image below.

This sales funnel is a model which reflects the process that customers go through in making a purchase decision. These steps often include becoming aware of a business/product/service, becoming interested in that business/product/service, going through a research/fact-finding process, getting quote/proposal and making a purchase decision. The last step(s), importantly, also include keeping customers happy and getting them to make purchases repeatedly over time.

The sales funnel typically has four phases:

1. Awareness

2. Interest

3. Decision

4. Action/Sale/Repurchase

The Basic Sales Funnel

In the sales funnel image above, the funnel begins at the top and we lead people through the four-step process. That’s our job as marketers.

As marketers, we must understand our customers and their needs and how we can “push” new customers into and through our sales process or sales funnel. There are different strategies and tactics to “fill” our funnel with good potential customers, “educate” them by encouraging them to learn about our company, products/services and how we have helped people/organizations just like them.

How Do We Define These Four Stages of the Sales Funnel?

Awareness: The first stage is finding your “ideal” customer. These ideal customers are defined by marketers using some mix of demographic characteristics, geographic location, purchase behavior and many other different factors. Broad based advertising via advertising is often used to attract “ideal” customers in the Awareness phase.

Interest: Once a customer has identified us and shown some interest in a particular product or service, our efforts should focus mostly on educating potential customers on benefits, process and results for other customers. We also want to maintain contact with these “suspects” in case they are not ready (for any reason) to buy from us today.

Decision: The decision step includes the process of deciding that there is a need as well as learning more about your particular company and products. This step includes competitive research to find out what different offerings or solutions include and if your company is the best one to use. Potential customer might request demo or trial.

Action/Sale: The action/sale phase of process is when the buyer actually makes the decision to purchase or hire a company to help them with their particular need. This includes the actual buying process, perhaps including signing a contract, paying for product/service or making a deposit along with the delivery of product/service. Finally, this phase includes the critical sales follow-up once the purchase is complete and any work is performed. How will you get this particular customer to make repeat purchases?

Demand Generation:

To help attract potential new (i.e. first time) customers, there is an element in this process often referred to as demand generation or lead generation.

Demand generation includes the various activities, tactics and tools to attract new, first-time customers. See image below for several tactics to spur demand generation and help drive customers into your sales funnel and through the entire sales process.

When it comes to the tactics of digital marketing, there are different ways to push potential customers into the top of your sales funnel and to drive them through the sales funnel or process. You can learn a little more about how we think about digital marketing by reviewing our 5-Step process called the Endorphin E-Business Roadmap.

5 Step Endorphin® E-Business Roadmap

Iterations to Produce Growth

As you go through the Endorphin® E-Business Roadmap, you learn more about your ideal, target customers and what they respond to and engage with. This is where the real value of this process becomes apparent. It’s the adjustment and new knowledge gained through testing and analysis that will produce more effective communications and better marketing campaigns and messaging.

Read more in the ebook here: Download ebook here.