SEO & AI: Navigating the Age of Intelligent Search
- Endorphin Digital Marketing
- 2 days ago
- 2 min read
In a recent webinar on “SEO in the Age of AI,” Wix dissected how AI is reshaping the SEO landscape—and how brands must adapt. They emphasized that Google and other search engines are increasingly integrating AI-driven features—from automated summaries (“AI overviews”) that pull from the top 50–100 sources, to algorithmic crackdowns on low-quality, mass-produced content.
AI overviews, in particular, now sometimes cite sources that wouldn’t even rank in the top 100—demonstrating a shift from traditional rankings to intelligent summarization. Meanwhile, Google’s recent spam and helpful content updates target “scaled content abuse” and penalize websites churning out low-value content at scale.
Top 5 Creative Ways Marketers Are Using AI in Marketing
Webinar Transcription & Snippet Creation Platforms like Hubilo and On24 use AI to auto-generate transcripts, blog posts, short-form videos, and quote graphics instantly post-event—keeping leads warm and content fresh.
AI-Powered Audience Targeting & Lookalikes Using AI-infused tools like ON24 Segment Builder and 6sense, marketers can identify high-potential audience segments and develop lookalike cohorts that mirror your highest-quality contacts.
Keyword & Topic Ideation with AI Generative AI tools help brainstorm webinar titles, promotional copy, landing pages, and even long-form outlines—speeding up ideation while enabling A/B testing at scale.
Enhanced SEO Workflows Modern SEO now blends AI with human expertise: from using LLMs (like GPT‑4, Gemini) to surface topic gaps and create outlines, to employing custom LLMs and scrapers for SERP analysis, and final refinement by expert SEOs.
Personalized ABM Content & Follow-Ups After webinars, AI tailors follow-up emails, social snippets, and personalized “thank you” notes based on real-time engagement data—enabling dynamic ABM campaigns at scale.
Takeaways for Marketers
Balance is key: AI shouldn’t replace human creativity—it should amplify it. Combine AI-driven insights with human oversight for the best results.
Quality over quantity: In the AI era, Google rewards value-driven, helpful content—not cheap, mass-produced pages.
Optimize for searches and AI summaries: With AI overviews gaining prominence, content must be structured to be both rank-worthy and directly answerable by AI.
By embracing AI strategically—for smart targeting, scalable content creation, technical optimization, and real-time personalization—marketers can stay ahead in both paid and organic efforts. The future belongs to those who can harness AI and human creativity in harmony.
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