Digital Marketing Blog

Getting into the C-Suite With Your Marketing

If you own a business-to-business services company, getting in front of the decision maker can be a tough proposition. IT services, payroll, commercial insurance, distributors and many other businesses need to sell to the top executives in a company to make the sale. However, their time is valuable, and they generally can see right through sales pitches. It is important to use the right approach to make your business stand out. LinkedIn Survey of Business Executives Frog Dog

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Dark Social: What is it? And what to do about it.

What is Dark Social? It sounds like something bad or sinister. It could be the title of a horror movie, but the reality is less threatening. Dark social is actually a good thing. Dark social is social media-generated traffic on your website that is unable to be tracked. Dark social-generated traffic is the large number of direct visitors to a certain web page, that you have no idea where they came from. For example, here is the specific URL for our video marketing blog of Dec

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Build Brand Reputation Using Content Marketing (Video)

Content marketing should be part of your organization's digital marketing strategy. Learn how sharing curated and original content can help your organization achieve success. What's the best part? It allows smaller organizations to be just as competitive as larger organizations. What do we mean by that? Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. We hope you enjoy our video on content marketing below: Click here to do

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Holiday Marketing Campaigns: Offer a Curated List of Themed-Gifts

For some organizations in some industries it may be a challenge to come up with a holiday-themed campaign. This is unfortunate since the year-end holidays can be a great time to boost sales and build new relationships. Sure you could give away an iPad or a bottle of wine, but are there things that are more productive for your bottom line that you can do during this time of year? Curate a List of Gift Ideas that Reflect Your Business How about curating a list of gift ideas for

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Win the Content Struggle by Using Curation

If there is anything we know, it’s that people love using their gadgets. Whether it’s endless scrolling through Facebook and Twitter feeds, Buzzfeed black holes, or the thousands of blogs covering virtually every possible topic under the sun – everyone is looking to learn, communicate and be entertained at all hours of every day! So the question is, how can we use this fact to build our brand and expand our web presence? A strategy that is quickly gaining popularity is known

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Raisins, Millennials, and Content Marketing: Part II

Part II of this article starts off much the same way part one did: with raisins. Dried fruits are a simple concept, but from a marketing standpoint, can be a bit of a challenge. Dried fruits don’t exactly sell themselves. They are basically ugly, dried up and wrinkly, even dead-looking, compared to their hydrated counterparts. They are often perceived as less healthy too (which as you learn in the eBook, is simply a matter of water weight). How then to market dried fruits lik

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Raisins, Millennials and Content Marketing

- Part I - Last week I was enjoying on one of my all-time favorite snacks: Sun Maid Raisins. Stifle your laughs; it’s a healthy snack, good for children and adults alike. On the package I saw a small message about an eBook Sun Maid had created to commemorate their 100th anniversary. Naturally I was intrigued, as this is a service we provide for our clients, many of which are much smaller in size and have a far tighter marketing budget than a company like Sun Maid. For those o

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Creating Good Content and Using It

Last month, we tackled a growing problem for b-to-b on social media. The simplified problem is there is so much content on social media that social networks have begun to decide for people what they want to see. You can’t blame social media companies. Now that they are publicly-traded companies, they do what they have to do to monetize user base for shareholders. For the moment, that means selling advertising to businesses looking to reach their audience on these platforms. T

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Current Events: They Matter to Your Audience So They Matter to You

Holidays, political and sporting events, natural disasters, and trending news topics― what do these happenings have to do with your content marketing plan? The answer is that they are current events that matter to your customers, and affect their daily lives. Since content marketing is all about attracting your particular target marketing through the use of useful, relevant content, your marketing communications and campaigns will be more successful if you can link current ev

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Content Inspiration from an Unlikely Place: FAQS

We know; the FAQS page? Typically one of the more “boring” pages on a website, the FAQs page can provide some great ideas for content. This content can come in the form of blog articles, interesting and engagement focused posts for social media, and even larger content offerings like eBooks and Whitepapers. It’s important to use different types of content in your program as each serves a different purpose in educating the marketplace and qualifying potential clients. Kill Two

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Creating a Content Calendar: 5 Things to Look at for the New Year

Developing a content calendar may seem like a simple task. You have a bi-weekly or maybe monthly newsletter, blog articles a few times a month, some social posts and you’re good right? But how do you know if you’re reaching your audience at the right time? What about Christmas season and the release of that new product in Q4? How about that huge conference in June? What type’s of campaigns are we running this year? And how am I going to bring in revenue through the content we

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The Difference between Standalone Landing Pages and the Rest of Your Website

Landing pages are an essential element to a comprehensive web marketing strategy. They help build your sales funnel by allowing potential buyers and interested parties to identify themselves from action taken on a landing page. Backing up, anyone looking into their analytics will know that landing pages are where visitors most frequently enter your website. This is most often because you are directing them to these pages with links posted via social media or in blog posts, an