Digital Marketing Blog

Getting into the C-Suite With Your Marketing

If you own a business-to-business services company, getting in front of the decision maker can be a tough proposition. IT services,...

Dark Social: What is it? And what to do about it.

What is Dark Social? It sounds like something bad or sinister. It could be the title of a horror movie, but the reality is less...

Build Brand Reputation Using Content Marketing (Video)

Content marketing should be part of your organization's digital marketing strategy. Learn how sharing curated and original content can...

Holiday Marketing Campaigns: Offer a Curated List of Themed-Gifts

For some organizations in some industries it may be a challenge to come up with a holiday-themed campaign. This is unfortunate since the...

Win the Content Struggle by Using Curation

If there is anything we know, it’s that people love using their gadgets. Whether it’s endless scrolling through Facebook and Twitter...

Raisins, Millennials, and Content Marketing: Part II

Part II of this article starts off much the same way part one did: with raisins. Dried fruits are a simple concept, but from a marketing...

Raisins, Millennials and Content Marketing

- Part I - Last week I was enjoying on one of my all-time favorite snacks: Sun Maid Raisins. Stifle your laughs; it’s a healthy snack,...

Creating Good Content and Using It

Last month, we tackled a growing problem for b-to-b on social media. The simplified problem is there is so much content on social media...

Current Events: They Matter to Your Audience So They Matter to You

Holidays, political and sporting events, natural disasters, and trending news topics― what do these happenings have to do with your...

Content Inspiration from an Unlikely Place: FAQS

We know; the FAQS page? Typically one of the more “boring” pages on a website, the FAQs page can provide some great ideas for content....

Creating a Content Calendar: 5 Things to Look at for the New Year

Developing a content calendar may seem like a simple task. You have a bi-weekly or maybe monthly newsletter, blog articles a few times a...

The Difference between Standalone Landing Pages and the Rest of Your Website

Landing pages are an essential element to a comprehensive web marketing strategy. They help build your sales funnel by allowing potential...