Digital Marketing Blog

Facebook Made Big Changes to its News Feed in January 2018 In January 2018, Facebook announced major changes to its news feed. Facebook’s news feed algorithm has been tweaked to prioritize posts that promote “meaningful” person-to-person interaction between family and friends over posts from Facebook pages and businesses. This means Facebook will show less organic (unpaid) content from company pages. In the past, it was common - and strategic - for businesses to share videos,

What is Dark Social? It sounds like something bad or sinister. It could be the title of a horror movie, but the reality is less threatening. Dark social is actually a good thing. Dark social is social media-generated traffic on your website that is unable to be tracked. Dark social-generated traffic is the large number of direct visitors to a certain web page, that you have no idea where they came from. For example, here is the specific URL for our video marketing blog of Dec

You’ve finally gone out on your own and opened your new business. The privilege of being your own boss brings with it independence and the chance to realize your dreams. But it will mean endless juggling of priorities as you work to grow your business and its bottom line. No matter what type of business you have; service, retail, or business to business, a digital marketing strategy should be a priority. You’ll need to attract new clients, and having an established presence o