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UPCOMING WEBINARS: Lunch & Learn, Digital Marketing Series

Join us this April 2024 for a series of enriching, educational online webinars, brought to you by the Mid-Hudson SBDC and presented by Erik Bunaes, President & CEO of Endorphin® Digital Marketing, Constant Contact Local Expert and Adjunct Professor of Marketing. Dive into the realm of digital marketing strategies, tactics, and tools essential for your business or non-profit's success.

In this free educational series, we explore topics like e-business essentials, mastering e-commerce, leveraging email marketing to reach your audience, and unlocking the secrets of local SEO.

Classes in this series are as follows:

E-Business for Small & Mid-Sized Businesses 

DATE/TIME: April 8th, 12 PM – 1 PM 

What are the best tools to get more out of our online marketing? This is a question that we hear on a regular basis. It’s a simple question but one that opens a can of worms. As everyone knows, there are lots of options when it comes to digital marketing and every company has different needs and goals. There is just no one size fits all solution for every organization. 

Rather than learning about any particular tool or service, we will show you exactly how the online marketing world works and teach you a 5-step e-business process that works. Within each step, we’ll show you several tools that work well for small and mid-sized businesses. 

This seminar is designed for the owners/leaders of new or small businesses that are just getting started on their e-business or online marketing journey. We’ll keep the conversation focused on concrete steps you can take back and put into action from day one.

E-Commerce 101: Setting-Up, Managing & Marketing Online Shopping 

DATE/TIME: April 15th, 12 PM – 1 PM 

In 2021, virtually everybody has become comfortable buying products and services online. Whether that is purchasing everyday products, booking reservations, paying bills or buying various services, the online world is here to stay. 

So, is e-commerce something your business should pursue? What goes into setting up and operating an online store? And how do you market your products to reach your customers? 

In this 60-minute class, we will discuss Shopify, one of the most popular e-commerce platforms. This will include a review of the Product Database and the product information you will need to build and manage your online store. We will also discuss product fulfillment which includes shipping your products and handling inventory. Lastly, we will discuss several important tips to help you market your online store. 

Reaching Your Customer Through Email Marketing 

DATE/TIME: April 22nd, 12 PM – 1 PM 

What's the most efficient, effective and affordable way to stay connected with your customers? Email marketing. Among all the digital channels available to your business, email marketing boasts the strongest return on your investment. Join us as we discuss using email marketing to your business's advantage, and what email content will resonate most with your audience.

We’ll learn:  

1. The economic benefits and impact of email marketing  

2. The key basics of email marketing 

3. Best practices for creating compelling content 

4. Tips to getting started with email automation 

You will walk away from this webinar with several valuable resources on email and digital marketing to use in your own business.

Local SEO: What is Local SEO and How to Improve Local SEO 

DATE/TIME: April 29th, 12 PM – 1 PM 

With so many websites on the Internet it can be difficult to get your website found when people are searching for what you offer. This is especially important for organizations that serve a local geographic area. 

Join us as we discuss local SEO (search engine optimization) and the very specific ways that local SEO differs from non-geographically focused SEO. Most importantly, learn how to improve your local SEO performance. 

In this dynamic class, we discuss:  

  • What is Local SEO? 

  • Why is Local SEO Important for Small Businesses? 

  • How Does Local SEO and Non-Local SEO Differ? 

  • Important Elements of Local SEO 

You will walk away from this webinar with a clear understanding of the factors which influence search engines like Google along with some valuable tips to use in your own business or non- profit organization.

Questions? Please contact us here.


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