Digital Marketing Blog

Marketing Checklist for Residential & Commercial Architects

The architectural and design industry has many specialties and areas of focus. Architects might specialize in residential architecture,...

Marketing Checklist for Independent Financial Advisors

Being a financial advisor can be a rewarding career. But like any career, it has its challenges. The financial advisory industry is...

Marketing Checklist for Accounting, Bookkeeping and Tax Professionals and Companies

Accounting, bookkeeping and tax preparation firms come in all shapes and sizes. While there are the big, international CPA firms, this is...

Marketing Checklist for Contractors and Contracting Firms

We have developed a marketing checklist expressly for Contractors and Contracting firms. This checklist assumes that your contracting...

Marketing Checklist for Independent Insurance Agents and Brokers

Selling insurance can be a challenging business. Whether you’re in the personal, commercial or specialty lines of business, or a...

Marketing Checklist for IT Services Companies

Great marketing is always a moving target. Since that’s the challenge, we have developed a concise marketing checklist designed expressly...

Getting into the C-Suite With Your Marketing

If you own a business-to-business services company, getting in front of the decision maker can be a tough proposition. IT services,...

5 Marketing Analytics Numbers That Matter

John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker, who...

Business Marketing Checklist: 5 Ways to Attract Customers

This is Part Two of our Business Marketing Checklist. Read Part One. Okay, you've opened your business and are filled with the excitement...

Work Smart, Not Hard: 9 Signs That It Might Be Time for CRM

We’ve all heard of the saying “work smart, not hard”. But when it comes to managing your entire organization, how does your company work?...

New Business Marketing Checklist: 6 Things To Do Before You Open

You’ve finally gone out on your own and opened your new business. The privilege of being your own boss brings with it independence and...

Sales Professionals: Work Less, Sell More (Use Email Autoresponders)

Salespeople work too hard. Following our article on the evolving nature of email newsletters, we wanted to highlight an area of email...